Technical support
The ubiquitous screens, from sales areas and shop windows to advertising displays in public spaces, offer companies the opportunity to spread their messages effectively and in real time, to approach target groups and to involve them emotionally through visually appealing screen advertising.
You would like to create advertising space for your brand partners or do not currently havet enough content for existing screens in your shop? Rent out Your advertising displays and push your revenue!
What are the advantages of renting your screen advertising space?
Remember that the screens are not only attractive for advertising partners, but also for customers and visitors to your shop. They offer an additional source of information and create a modern, appealing atmosphere.
In an increasingly digital world, shop owners have many innovative ways to engage with their customers. One of the most effective ways to capture customers' attention and improve their shopping experience is in-store display advertising. Not only are dynamic displays eye-catching, they also offer shop owners the flexibility to update content in real time and cater to individual customer needs.
The advantages of screen advertising in shops are manifold. Firstly, it enables the Digital presentation of goods and offers, presenting products in an appealing and interactive way. This gives customers a better impression of what they can buy, which stimulates purchases. In addition, advertising can be customised according to the time of day, public traffic or seasonal events, allowing direct targeting.
In addition, screen advertising is an excellent branding tool. By integrating their own campaigns and advertising messages into their shops, shop owners can strengthen their brand and create a consistent brand experience. The physical shop thus becomes an extension of the online presence, contributing to a seamless customer journey.
But let's take a look at another decisive advantage: the possibility, External advertising to place adverts. By selling advertising space to third-party providers on their screens, shop owners can generate additional sources of income. This is a lucrative option, especially in high-traffic locations. You can refinance the expenditure for the screen in no time at all.
The flexibility of the screen content is another plus point. Advertising for time-limited offers or events can be realised quickly. This not only saves printing costs, but also protects the environment as there is less paper waste.
Third-party advertising can also be part of a larger marketing strategy. By selecting advertising partners that offer complementary products or services, added value is created for customers. Let's say an electronics shop advertises an upcoming tech fair in town or special offers in the neighbouring cafeteria - such synergies can increase customer satisfaction.
To summarise, in-store display advertising is a powerful tool to help shop owners compete in the modern retail landscape.
By presenting products in an appealing way, targeting customers and creating new sales channels via external advertising, shops can increase their visibility and boost their profitability.
What options do you have with xplace?
You can decide whether you want to release individual sections or the entire playing time for external marketing opportunities.
This can be achieved either through independently established partnerships with advertisers or through the fully automated placement of advertising in accordance with the VAST standard via programmatic advertising.
