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xplace: From Göttingen to the world

xplace headquarter in göttingen

The xplace head office is located in the university town of Göttingen, Germany. With subsidiaries and sales offices, we are represented in almost all key economic areas in Europe. We have also established sales and service partnerships on all continents to realise international projects.

The xplace story

xplace was founded as a start-up in the university town of Göttingen in 2002. The company started with just one product, the Entertainment Terminal. From there, it grew to become one of the leading providers in the field of POS digitalisation. The company has constantly expanded its range of services and solutions and has now succeeded in penetrating the market in numerous countries around the world.

      xplace events and trade fairs

      Meet xplace at events

      xplace Göttingen

      Press Relations

      career at xplace

      Working at xplace

      Company History

      • 2000: Development of the xplace Designer software application
      • 2002: Advertools GmbH is founded; 2003: Advertimes GmbH is founded. Merger of the two companies in 2008 to create xplace GmbH
      • 2003: Introduction of the first xplace Entertainment Terminals at Saturn
      • 2004 onwards: Entry into the market in almost all European countries as well as Russia, the USA, China and Dubai
      • Expansion: Subsidiaries established in the UK (2010), Spain (2010), Russia (2011), Turkey (2012) and Italy (2015)
      • 2016 to 2017: World's largest roll-out of electronic price labels for MediaSaturn
      • 2018 onwards: Expansion of the business area with the biscuit data platform

        xplace Today

        • xplace solutions in more than 60 countries
        • Over 240 employees and partners in more than 25 countries
        • Best practices in various retail industries, including consumer electronics, fashion, automotive, furniture, food retail and  consumer goods
        • More than 50 standard solutions and customised developments on-board



        • Second place in the 2019 Invidis Digital Signage Award in the category "Integrators DACH"
        • Second place in the 2019 Invidis Digital Signage Award in the category "Integrators Germany"
        • 2016 to 2018: Winner of the Invidis Digital Signage Award in the category "Integrators Germany"
        • Third place in the 2015 Invidis Digital Signage Award in the category "Integrators Germany"
        • Second place in the 2012 Invidis Digital Signage Award in the category "Integrators Germany"
        • Winner of the 2010 Digital Signage Best Practice Award in the category "Special Prize" for in-store TV

        We shape the shopping experience of the future with superior solutions. Our software applications combine the advantages of e-commerce and POS into the perfect shopping experience.

        Our Mission

        The xplace team

        Diversity plays a vital role in the DNA at xplace. More than 240 employees from different professions collaborate in varying interdisciplinary teams. This brings together expert knowledge from various fields which allows us to perform our work with the greatest care and the highest quality.

        xplace corporate values guide the actions of all xplace employees worldwide. Our core values include honesty, trust and responsibility towards co-workers and business partners. As an international company, openness and tolerance towards all employees is particularly important to us.


        xplace management

        Marco Wassermann is responsible for Business Development and Strategy. He has a diploma in computer science and previously headed the development department as CTO.

        Marco Wassermann, xplace CEO and co-founder

        Marco Wassermann
        CEO and co-founder

        workshop [at] xplace.de

        Dirk Schneeloch is responsible for all areas along the value chain, such as the project management, procurement & logistics, and development departments. He focuses on business processes optimisation.

        Dirk Schneeloch, xplace

        Dirk Schneeloch
        Chief Operating Officer

        info [at] xplace.de

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