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xplace: From Göttingen to the world

xplace headquarter in göttingen

The xplace head office is located in the university town of Göttingen, Germany. With subsidiaries and sales offices, we are represented in almost all key economic areas in Europe. We have also established sales and service partnerships on all continents to realise international projects.

The xplace story

xplace was founded as a start-up in the university town of Göttingen in 2002. The company started with just one product, the Entertainment Terminal. From there, it grew to become one of the leading providers in the field of POS digitalisation. The company has constantly expanded its range of services and solutions and has now succeeded in penetrating the market in numerous countries around the world.

xplace events and trade fairs

Meet xplace at events

xplace Göttingen

Press Relations

career at xplace

Working at xplace

Company History

  • 2000: Development of the xplace Designer software application
  • 2002: Advertools GmbH is founded; 2003: Advertimes GmbH is founded. Merger of the two companies in 2008 to create xplace GmbH
  • 2003: Introduction of the first xplace Entertainment Terminals at Saturn
  • 2004 onwards: Entry into the market in almost all European countries as well as Russia, the USA, China and Dubai
  • Expansion: Subsidiaries established in the UK (2010), Spain (2010), Russia (2011), Turkey (2012) and Italy (2015)
  • 2016 to 2017: World's largest roll-out of electronic price labels for MediaSaturn
  • 2018 onwards: Expansion of the business area with the biscuit data platform
  • 2020: Development of sustainable and innovative access control solutions in response to the COVID19 pandemic

xplace Today



Top Supplier Retail Award 2020DSE Apex Award 2019 Nominee plus invidis Awards

  • Winner of the Top Supplier Retail Award of the EHI Institute and the "Lebensmittelzeitung" in the category "Best Customer Experience"
  • Nominated for Digital Signage Expo Apex Award 2019
  • Second place in the 2019 Invidis Digital Signage Award in the categories "Integrators Germany" and "Integrators DACH"
  • 2016 to 2018: Winner of the Invidis Digital Signage Award in the category "Integrators Germany"
  • Third place in the 2015 Invidis Digital Signage Award in the category "Integrators Germany"
  • Second place in the 2012 Invidis Digital Signage Award in the category "Integrators Germany"
  • Winner of the 2010 Digital Signage Best Practice Award in the category "Special Prize" for in-store TV



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xplace is member of the EHI Retail Institute.


We shape the shopping experience of the future with superior solutions. Our software applications combine the advantages of e-commerce and POS into the perfect shopping experience.

Our Mission

The xplace team

Diversity plays a vital role in the DNA at xplace. More than 150 employees from different professions collaborate in varying interdisciplinary teams. This brings together expert knowledge from various fields which allows us to perform our work with the greatest care and the highest quality.

xplace corporate values guide the actions of all xplace employees worldwide. Our core values include honesty, trust and responsibility towards co-workers and business partners. As an international company, openness and tolerance towards all employees is particularly important to us.


xplace management


Frank Hagemann, Stephan Lange

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