Speech: Innovative Digital Signage for Miele

Dr. Steffen Freichel from Miele Cie. KG and Marco Wassermann from xplace GmbH will speak together at the German Retail Congress about the store concept of the future. Using the Miele Experience Center as an example, they will show how digital technologies can be used to create worlds of experience and understand customer needs.

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The speakers will demonstrate, on the basis of the recently opened Miele store in Amsterdam, how an innovative overall digital signage concept can be used to enhance the customer experience in the store. Consumers are taken on a digital, visual and tactile journey through the entire Miele brand world. Digital touchpoints replace a space-intensive product presentation.

In his presentation, Marco Wassermann goes one step further. He will demonstrate the possibilities for measuring and analysing customer behaviour in the Miele Experience Centres. If these data are connected, new insights and potential for conversion optimisation in the store will be generated.

The lecture will take place within the framework of the practical forums, where congress visitors will be will be introduced to innovative best practices from the retail sector.

Miele SMEC Store Konzept Amsterdam
The innovative store concept sets new standards for digital signage applications.
Miele SMEC Store Konzept Amsterdam, Projektverantwortliche
Dr. Steffen Freichel (centre) with the xplace project managers at the Miele Experience Center in Amsterdam.

Around 1,500 representatives from trade, politics and business are expected at the event called "Deutscher Handelskongress". In addition to exciting speeches and discussion rounds by around 100 speakers, the presentation of the German Retail Prize will be the highlight of the programme.

Details of the event:

  • When: 20th to 21th of November 2019
  • Where: Maritim Hotel Berlin
  • Practical forum by Dr. Steffen Freichel, Director Own Retail International, and Marco Wassermann, CEO and co-founder, on 21 November, starting at 12.15 p.m.
  • Tickets and further information at https://www.handelskongress.de/

Your contact persons at the event

Marco Wassermann, xplace CEO and co-founder
Marco Wassermann
CEO and co-founder

workshop [at] xplace.de

Tobias Henning Consultant xplace
Tobias Henning
Consultant - Digital POS Transformation

workshop [at] xplace.de

Arrange a personal appointment with us!

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