The concept is based on consulting solutions for product information and virtual shelf extension, which can be used by the customer for inspiration and information and is also providing information for the sales person during the sales talk. "The digital solutions from xplace are ideal for our daily work," says Timon de Graaff, Retail Manager at Miele. "We can use the advisory solutions intuitively in sales talks and also show products that are not available on the sales floor." Emotional content via in-store TV on large-format displays and LED walls complements the sales situation.
At Miele Experience Centre Amsterdam, xplace extends the existing digital customer journey of the Miele stores with elements such as intelligent lighting control to appeal more senses during the sales process. Depending on the in-store TV content played out, the mood in the store changes with coloured light.
The Miele Experience Centre Amsterdam is the first Miele store realized with the extended digitization concept. More stores will follow. Miele thus pursues an internationally uniform brand communication at the highest digitization level.