Components of the washing machine like the drum, motor, and detergent dispenser as well as the supply and drain hoses were assembled in a chassis that can be looked into on two sides through transparent touchscreens. Via these, customers can play different videos that simulate the washing process and explain the different product features.
The virtual washing machine is meant as a “showcase” of sorts. In the video, the image section is repeatedly narrowed and thus focused, and internal LED lighting increases the screen’s brightness. The virtual content simulates the technical processes during a wash cycle; such virtual reality therefore allows customers to witness live processes of the device that they would otherwise never have seen.
The services provided by xplace for this project consist of the technical realisation of the design, integration and management of content, and the production and installation of the device in the Miele Experience Centres.