To achieve these goals, xplace has developed the touchpoint "Review Terminal" as an element of a comprehensive customer journey at the POS and integrates existing tools from e-commerce.
Instead of waiting for a sales assistant, customers get information about a product at the interactive review terminal. It provides all important product information, including personal opinions of users and tests. The review videos increase the fun factor and assist consumers in their decisions. Furthermore, additional information such as price and availability in the store is displayed.
In a first step, the smartphone product range is integrated. All relevant manufacturers, such as Apple, Samsung, Huawai, Sony, Blackberry and LG, are included.
Existing xplace applications provide a basis for further development of the solution. But consumers' own mobile devices can also be used to retrieve the information. The concept here is again to transfer the consumer habits of e-commerce to the POS to enable an overall online and offline shopping experience.