With Zukunftsraum Kiel, Kiel-Marketing has created a place that shows how exciting the future of bricks-and-mortar retail can look. Together with xplace, we were able to experience how digital technologies enrich the shopping experience and seamlessly connect brands such as Helly Hansen with the wishes of customers. We were particularly impressed by how flexibly xplace's solutions can be used - from data-driven optimisations to interactive touchpoints. It's clear to us: this is what shopping will look like in the future!
Brick-and-mortar retailers are facing two major tasks today: Creating visibility in the digital space and modernising the in-store shopping experience. Many shops are difficult to find online, while at the same time they often lack the right tools to meaningfully analyse customer data and visitor flows. Digital solutions such as interactive displays or intelligent analyses have hardly been used to date - and this is precisely where Zukunftsraum Kiel comes in.
The aim is to break down barriers and create a learning and test environment in which new retail strategies, techniques and tools can be trialled. Interactive touchpoints, sensor-based product interaction and dynamic merchandising are to be tested live and their impact made measurable.
The project aims to enable retailers to make targeted use of digital technologies: to be better perceived, offer modern shopping experiences and strengthen the connection between the analogue store and the digital customer journey. At the same time, the aim is to optimise processes and manage marketing measures using real data instead of assumptions.
One touch is all it takes: When a customer touches a product, relevant information, videos or stories appear directly on the screen. Advice can be experienced digitally in a simple, playful and intuitive way. The result is an interactive product experience that will be remembered.
Simply lift up - and the appropriate content starts. Lift & Learn conveys product knowledge in a playful way and makes complex information easy to understand. An experience that inspires and supports purchasing decisions.
Wall displays bring content exactly to where the eye is drawn. Whether image, product information or emotional messages - everything is staged dynamically. This brings brands to life and reinforces buying impulses.
The digital stele brings knowledge to life and offers orientation with added value. Visitors receive compact and interactive information about the concept, objectives and partners. Elegant presentation meets smart technology.
The LED wall in XXL format ensures real wow moments in UHD. Brands, messages and emotions are staged in a big way and turn the room into an experience zone. This creates inspiration and excitement at first glance.
Our smart visitor analysis and real-time tracking show how many customers enter the store, when they arrive and how they move around. This makes frequencies, peak times and routes visible - the perfect basis for optimising marketing, space planning and product ranges in a targeted manner.
