xplace players ensure digital presence
Screens are controlled centrally
Smart devices show adverts in real time
ESL live networked in the stores
MediaMarktSaturn is Europe's leading retailer of consumer electronics and related services. With around 1,030 bricks-and-mortar stores in 11 European countries, more than 48,000 employeesn, a Turnover from around 22.4 billion euros (Financial year 2023/24) and more than 2 billion customer contacts per year across all channels, provides the electronics retailer special requirements for standardised digital solutions.
The Group structure entails a high degree of complexity: different store formats, a broad range of services and a strong focus on marketing and content diversity require coordinated, scalable concepts.
Added to this is the high demand for advice and customer experience directly in the store - an environment that not only requires technological flexibility, but also content relevance and the ability to react quickly.
xplace acts as a close digitalisation partner for MediaMarktSaturn in the DACH region and delivers solutions that precisely meet these requirements - whether in target group-specific content creation, dynamic presentation in the store or the targeted marketing of digital advertising space. Thanks to our close partnership with MediaMarktSaturn, we create digital standardisation across all locations - with a high degree of flexibility for individual market requirements.
Large-format LED walls ensure maximum attention at the POS. They present dynamic content in brilliant image quality and bring brands and offers to life in an impressive way - visible from afar and flexibly controllable.
MediaMarktSaturn's retail media offering focuses specifically on the use of screens in the store and makes advertisers visible where the purchase decision is made. Thanks to the BEECEEN digital signage CMS, advertising content is controlled centrally and displayed in a location- and department-specific manner - ideal for both brand awareness and conversion.
Digital offer posters replace traditional print solutions in the market and enable promotions and offers to be displayed quickly and on a daily basis. This means that customers are always kept up to date - without any manual effort.
The smart screensaver app transforms displayed tablets, smartphones and notebooks into eye-catching advertising spaces - automatically as soon as they are in sleep mode. Content such as prices, videos or animations are synchronised and shown directly on the device display. The app ensures a safe and informative customer experience
Our ESL solutions enable automated price updates in real time. With so many products on the market, this saves time, avoids errors and ensures a seamless connection between online and offline prices.
About our specially developed quiz app customers can test their knowledge of sustainable products and take part in a competition at the same time. The digital terminal runs with the modern digital signage CMS BEECEEN - for smooth user guidance and maximum visibility directly at the POS.
In the digital brand boutiques of MediaMarktSaturn's Lighthouse stores, manufacturers' worlds are presented in a visually appealing and interactive way. Customers experience product diversity, innovations and content directly at the shelf - informative and brand-strong.
Digital displays at the checkout offer additional touchpoints for advertising, services and customer information. They create attention in one of the last contact moments before the purchase and are one of our classics at MediaMarktSaturn.
Instore TV brings entertainment, brand messages and up-to-date information to the sales floor. Centrally controlled and used at high frequency, it increases dwell time and strengthens customer loyalty.
Our digital price scanners not only provide the current price, but also offer product information, availability and additional recommendations - quickly, easily and customer-orientated.
