Customers expect the same service in stores as in online-shops: a wide choice, a fast path to the right product, feedback from the community as well as consistently up-to-date prices. At the same time, they enjoy being inspired and advised, touching and trying out products and being able to take them home immediately.
Bringing online benefits to stationary retail
Innovative digital retail brings the benefits of e-commerce to the store and connects the best of both the online and the offline worlds. Interconnected digital solutions allow for targeted customer communication, interactive product advice as well as price updates in real time. These solutions guide customers through the entire customer journey and create an extraordinary, successful shopping experience – from shop window to checkout.