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Digital Retail – the Omnichannel Strategy

Conversion-optimization at the POS

Stationary retail is facing critical challenges. The customer journey often takes place both online and offline. It is thus more important than ever to focus on the customers, with their expectations and wishes, and to offer them added value compared to convenient shopping on the couch at home.

Digitalising the customer journey at the POS

Customers expect the same service in stores as in online-shops: a wide choice, a fast path to the right product, feedback from the community as well as consistently up-to-date prices. At the same time, they enjoy being inspired and advised, touching and trying out products and being able to take them home immediately.

Bringing online benefits to stationary retail

Innovative digital retail brings the benefits of e-commerce to the store and connects the best of both the online and the offline worlds. Interconnected digital solutions allow for targeted customer communication, interactive product advice as well as price updates in real time. These solutions guide customers through the entire customer journey and create an extraordinary, successful shopping experience – from shop window to checkout.

Innovative POS solutions

With over 50 different POS solutions, we cover all the relevant touchpoints for digitalising the customer journey. In our 15 years of work, the development and integration of innovative technologies has proved to be the crucial core competence which has made us a leading European digital signage integrator. We thus give retailers and manufacturers new impetus for customer interaction and process optimisation.

Digital signage concepts für retailers and brand manufacturers

xplace is an experienced consultant and system integrator and maps out the entire value chain in-house. From exciting pilot projects or highlight solutions for premium stores to international rollouts, we develop and implement digitalisation projects for all retail sectors.

LED Video Wall

Digital Signage

Targeted in-store promotion increases conversion and offers consistent brand communication throughout the customer journey.

electronic price tags for dynamic pricing

Electronic price labels

ESL allow efficient price amanagement and offers many ways of transferring the benefits of of e-commerce to the POS.

Interactive kiosk systems

Interaktive Kiosksysteme

Interactive applications provide support during consultation, take customers to their desired product quickly and inspire multiple purchases.

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