Digital Signage for Intelligent In-Store Promotion

Innovative digital signage solutions have proven to increase conversion. They influence the quality of experience at the point of sale and increase customers’ attention. In addition, interconnection and intelligent content management ensure successful campaigns throughout the customer journey.

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Transport emotions with digital signage

Emotional brand communication

Individual digital touchpoints

Digital signage solutions at relevant touchpoints in the store have a direct influence on the customer journey and brand communication. They enable the easy, standardised and departmental control of brand messages and advertising campaigns. xplace offers various solutions suitable for all concepts. They provide eye-catching moments in large stores, but also an extraordinary shopping experience in stores with limited space.

 

Digital Signage Hardware

Digital signage of the future

Data-driven control of advertising content

Digital signage touchpoints enable the rapid, targeted control of advertising and brand content at the POS. However, the potential of digital signage reaches beyond the manual management of centrally set video sequences.

The future lies in connecting digital signage solutions with external data systems, such as e-commerce or ERP systems. Their data form the basis for automated and targeted advertising: If events are deducted from this data, they act as a trigger for the automated playout of adequate advertisements or other content.

 

Exploiting the full potential of digital signage

Learn all about automated promotion and how this works in practice in our live webinar.

We’re excited about the digitisation concept we’ve developed and implemented together with xplace. We use digitisation in the smallest of spaces to provide comprehensive advice to our customers and to accompany them on their customer journey. This enables us to optimally convey our brand and awaken shoppers’ emotions.

Dr Steffen Freichel, Director of Own Retail International Miele and Cie. KG

Our service range

We have been established on the market as a digital signage integrator for over 15 years and are setting new standards in implementing an effective omnichannel strategy. We’ve already been voted one of Germany’s Top 3 Integrators six times in a row. We support retailers and manufacturers in all phases of their digitalisation project and map out the entire value chain in-house. Today, we’re already providing our solutions to over 4,000 locations in 50 countries and supporting them through our own branches, service staff and sales partners.

Consulting

Working together with you, we develop your individual customer journey at the POS and define the relevant touchpoints. We advise you on hardware, software and content management, irrespective of manufacturer. We offer individualised solutions for consumer electronics, fashion, furniture, books, DIY and other retail sectors.

CMS software BEECEEN

Our digital signage software BEECEEN was developed through many years of dialogue with our customers and is tailor-made for the requirements of the stationary retail trade. As a secure, cloud-based CMS system, BEECEEN enables the location- and campaign-based control of all content for digital communication at the POS.

Hardware and furniture

Our digital signage solutions are suitable for every concept and every environment, whether indoor or outdoor. We offer you maximum flexibility regarding technology, hardware and sizes. In addition to our hardware portfolio, we develop and produce individual digital signage furniture suitable for your requirements.

Installation and rollout management

From pilot to national or international rollout – we are there for you to manage your digitalisation project. We are the central point of contact for everyone involved. Installation is carried out on the spot by our own service technicians and longstanding service partners.

Content creation

Emotional brand content and effective advertising are vital for the success of a campaign. On request, we create individual image and video content as well as CI-compliant templates for different advertising formats and take care of the planning and control of the content.

Service and support

Should you have any technical questions, our Support Hotline is available free of charge. Our on-the-spot service, consisting of an international network of service staff and service partners, solves service cases rapidly for you.

Selected concepts

Digital Signage increases conversion

Digital Signage increases conversion

xplace verifiably realises sales-boosting digital signage solutions in well-known media stores for the video game manufacturer Activision Blizzard.

Miele Showcase Amsterdam

Miele Showcase Amsterdam

Together with our customer Miele, we developed a new, exclusive store concept in Amsterdam.

Erdbeer Case

AI-supported promotion

The combination of AI-supported dynamic pricing and digital signage not only increases customer satisfaction, but also sales.

Customer projects

Your contact person

Alexander has many years’ experience in international project management and played a major role in the MediaMarktSaturn Retail Group’s largest ESL rollout to date. He advises retailers and brand manufacturers on the design and implementation of their digitalisation projects.

Alexander Burow
Consultant - Digital POS Transformation

workshop [at] xplace.de


+49.551 488 798 - 0

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