Data-driven control of advertising content
Digital signage touchpoints enable the rapid, targeted control of advertising and brand content at the POS. However, the potential of digital signage reaches beyond the manual management of centrally set video sequences.
The future lies in connecting digital signage solutions with external data systems, such as e-commerce or ERP systems. Their data form the basis for automated and targeted advertising: If events are deducted from this data, they act as a trigger for the automated playout of adequate advertisements or other content.
Exploiting the full potential of digital signage
Learn all about automated promotion and how this works in practice in our live webinar.