Let's take a clear look at your situation together.
In the FREE initial consultation, we analyse where you stand today, what potential lies in your areas, systems or processes and what specific next steps make sense for you.
Regardless of whether you are a retailer, digital signage CMS provider or shopfitter: You will receive an honest assessment, practical recommendations and clear guidance on how Retail Media can function economically for you.
xplace thinks of digital signage not as a technology, but as a Strategic tool in the store.
After all, digital touchpoints only realise their value when they are clearly tailored to your Retail media targets whether it's increasing sales, brand impact or marketing.
We support you in realising digital signage targeted, measurable and economically sensible to be used:
Conception of digital touchpoints, aligned with your retail media goals
Definition and measurement of relevant KPIs, from sales to attention
Integration into existing processes, so that retail media works in everyday life
With our many years of experience, we develop solutions that either Increase your on-site sales in a targeted manner or Utilise digital visibility as a marketing space.
And when it comes to real monetisation, we can tie in Suitable marketing partners and support you in the process, Selling retail media professionally and profitably. A screen is not static: a combination of your own advertising and marketed playing time is also possible.
In bricks-and-mortar retail, the right digital approach at the point of sale determines reach, sales and customer experience. Retail media enables retailers, brands and digital signage partners to place content in a targeted manner, utilise data sensibly and generate additional revenue, but only if strategy, technology and processes mesh.
At xplace, we provide retail media consulting that covers all levels: from space and content design and integration into CMS systems to operational processes and KPI measurement. Whether you are a retailer looking to monetise your digital space, a CMS provider wanting to integrate retail media into your system or a shopfitter planning modern, digital shop concepts, we deliver practical solutions that have an immediate impact.
Our approach combines digital signage expertise, shopper insights and technical know-how to make retail media scalable, measurable and economically successful. Neutral, manufacturer-independent and tailored to your individual requirements.
With our support you can:
Develop a retail media portfolio that optimises the use of your space
Plan content and screens so that brand messages are effective
Use data and KPIs to make the impact of your measures measurable
Check CMS systems for their retail media capability and expand them in a targeted manner
Introduce operational processes that guarantee smooth marketing
