In such a digital signage system, suitable content such as service information, customer ratings or advertising messages can be automated and individually displayed on any display - even on electronic price labels. Comprehensive systems also integrate company and product data, use figures from the ERP system, zhe online shop or usage trends of the touchpoints. This way, retailers are able to move away from the scattering losses of the shotgun method and towards a holistic and target-oriented solution. In addition, the integration of external information and influencing factors such as weather data, local characteristics (such as the location of the respective store, local purchasing power, traffic data, etc.) or online trends (e.g. Google Trends, popular hashtags on Twitter, etc.) is also conceivable. The aim here is to increase the relevance of the content by adapting as precisely as possible - and automatically - to the respective location and situation.