expertalk Web Academy

Tuesday, 4th February, 10.00 to 15.30 hrs.


A whole day of know-how, insights and perspectives on the digitalisation of the POS: Under the title "The Smart Evolution of Retail", experts from our partners and from xplace share their knowledge and show you ways and means of linking the online and offline worlds of retailing and improving the conversion rate in stores with IoT technologies.


Attend our first expertalk Web Academy - the online symposium for digital retail - for free. We look forward to welcoming you!

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Keyvisual expertalk Web Academy

Talking about the Smart Evolution of Retail

Be it digital signage, ESL or e-commerce - isolated solutions are no longer a viable option today. The future belongs to integrated approaches that combine the online and offline worlds into true omnichannel and a consistent customer journey. At the expertalk Web Academy, we will be hosting a total of seven webinar presentations that look at the spectrum of the Smart Evolution of Retail from different aspects. 

Register once, participate in all webinars

By registering, you will be able to participate in the entire program and have free access to the Web Academy stream on 4th February 2020. Please indicate the lecture you are primarily interested in when signing up for our planning. Thank you very much!

Free sign up

Web Academy Schedule

Keyvisual expertalk Web Academy

10.00 to 10.15 hrs.

Heike Scholz – author at Zukunft des Einkaufens (Future of Shopping)

Marco Wassermann – CEO at xplace

The Smart Evolution of Retail Welcome and introduction

Moderator Heike Scholz, founder of the retail blog "Future of Shopping", discusses with Marco Wassermann what this future could look like - and what xplace have in mind for the "Smart Evolution of Retail". After the joint opening, Heike Scholz will lead through the entire programme of the online symposium. (in German)

Sensors, Data and IoT technology

xplace-CEO Marco Wassermann

10.15 to 10.45 hrs.

Marco Wassermann – CEO at xplace 

Reaching the next level of POS-Digitalisation with Smart Data

Today, digital signage components are well established almost everywhere, whether as interactive kiosk systems, classic displays or electronic shelf labels. Now it is important to exploit the full potential of the technical infrastructure. Marco Wassermann explains how. (in English)

Vodafone Logo

10.50 to 11.20 hrs.

Philipp Buhl – IoT Vertical Solution Consultant at Vodafone

Smart Parking Digitalisierung von Parkflächen durch IoT

Smart Parking is a complete solution for efficient parking space management and monitoring, consisting of hardware components (sensors and gateways), IoT connectivity, an IoT platform for data analysis and management and smartphone apps. It allows the use of parking spaces to be monitored down to the minute, optimising capacity utilisation and increasing customer satisfaction. More at:

(in German)



11.25 to 11.55 hrs.

Martijn Evers – Innovation Manager at xplace

TechTalk: Instore Sensor Technologies

Motion and behavior data of store visitors are a field in which offline trading has to catch up with e-commerce - and it can! In the TechTalk, xplace Innovation Manager Martijn Evers explains which technologies are suitable for increasing retail insights through in-store analytics (and which are not). (in English)

Lunch break from 11.55 to 12.45

expertalk Web Academy Logo

12.45 to 13.00 hrs.

Heike Scholz – author at Zukunft des Einkaufens

Summary of the Web Academy morning and introduction of the afternoon programme

Moderator Heike Scholz sums up the most important points from the Webinars of the Web Academy morning on sensors, data and IoT technologies and passes on to the two topic blocks Electronic Price Labelling and Smart Retail. (in German)

Electronic price labelling

Logo Bison Schweiz AG

13.00 to 13.30 hrs.

Petra Gennoni – Head of sales at Bison Schweiz

Mehr Zeit für Kunden: Wie ESL schon jetzt die Effizienz verbessert 

How do Electronic Shelf Labels (ESLs) work? What are their advantages over traditional price labelling? What benefits and potential do they offer? And what is important in the integration of ESL solutions? Petra Gennoni from the business software company Bison Schweiz AG has the answers and also presents application examples from over 30 years of project experience.

(in German)


13.35 to 14.05 hrs.

Alexander Burow – Digital POS Transformation Consultant at xplace

Mehr als nur ein digitales Preisschild: EPL als Teil eines integrierten Digital Signage-Gesamtkonzepts 

Coherence, efficiency, flexibility - Electronic Price Labeling (EPL) offers obvious advantages. But even more is possible if ESLs are not only seen as display devices but also as touchpoints in the customer journey. Alexander Burow, xplace Digital POS Transformation Consultant, explains how EPL as an element of an overall digital signage concept unfolds maximum effect. 

(in German)

Smart Retail - Use data to your greatest advantage

Prudsys Logo

14.10 to 14.40 hrs.

Sandy Preuß – Senior Manager Presales and Projects at Prudsys

How ready-to-use AI applications helps smart retailers achieve their goals

You get a holistic view of how retailers use cloud-based AI applications to increase their efficiency and thus their profits. Powerful, self-learning algorithms combined with a real-time decision-making system make it possible. You will learn how intelligent applications for PERSONALIZATION and DYNAMIC PRICING help you to better understand your customers and products, make your current business areas more profitable and open up new potential. 

tobias henning

14.45 to 15.15 hrs.

Tobias Henning – Consultant Digital POS Transformation at xplace

Perspektive Smart Store: Mit AI-unterstützten Kampagnen zur Conversion-Optimierung 

Everyone is talking about the Smart Store, but how does it become reality? Tobias Henning explains that the starting point for this can be existing interactive touchpoints. The xplace Digital POS Transformation Consultant explains which tools and possibilities already exist today to control automatic content playout with technology often already available in the store and to measurably improve the conversion at the POS.

(in German)

expertalk Web Academy Logo

15.15 to 15.30 hrs.

Heike Scholz – Autorin bei Zukunft des Einkaufens

Summary and Farewell

Heike Scholz sums up the event and continues to draw the line along the Evolution of Retail from IoT technology and data sources to Smart Retail. (in German)

Sign up now!

Signing up allows you to participate in the entire program and have free access to the Web-Academy-Stream on 4th February 2020. However, when registering for our planning, please indicate the lecture you are primarily interested in. Thank you very much!

free sign up

We are happy to answer your questions about registration and programme.
Write to or give us a call:
+49 551 488 798-0

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