Contents of the expertalks on data generation at the POS
You evaluate your eCommerce data daily, but have no overview what happens at the POS? You want information on conversion rates of articles and assortments in the stationary trade? You want to know if your digital touchpoints reach the target group?
Our experts introduce you to innovative technologies for stationary retailing that can measure customer behavior at the POS. The digital touchpoints gather e.g. the footfall rate, product interactions or target group characteristics - in real time. With our Retail Analytics tool, you can network this data and that way transform untapped potential into revenue-generating knowledge.