xplace com­pletes switch to ESL at MediaSaturn

In the world’s largest ever rollout of elec­tronic shelf labels, xplace has fitted the more than 1,000 stores operated by Media Markt and Saturn across Europe with ESLs. xplace aided the digi­tization of Media Markt and Saturn as both inte­grator and full-service provider.

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xplace com­pletes switch to elec­tronic shelf labels at Media Markt and Saturn

(Göttingen, 2017-02-22)

All in all, more than 10 million ESLs have been fitted by xplace since the swit­chover process began in 2015. Being a full-service provider, xplace took charge of hardware logistics, data inte­gration, the instal­lation of the com­mu­ni­cation infra­structure, local service and staff training. In addition, xplace has developed a global ESL dashboard software to collect and aggregate all technical data from stores for automated reporting. “By carrying out support and moni­toring while the stores were open, we ensured technical imple­men­tation went without a hitch,” explained Arne Jür­gensen, CEO of xplace GmbH.

Electronic Shelf Labels

The hardware was provided by SES-imagotag. The new ESLs are dis­tin­guished by par­ti­cularly good legi­bility thanks to LCD tech­nology and the ‘paperlike’ tech­nology used in e-book readers.

Elec­tronic shelf labels are the quickest and simplest way of marking prices. Pre­viously, whenever prices changed, a price label had to be printed out for each product, cut to size and mounted in a very time-consuming process. With ESLs, prices can be changed directly from the inventory management system. This eli­minates the speed advantage which pure play e-retailers have had until now, giving staff more time to serve customers. Moreover, ESLs form the basis for other tech­no­logies: In the back­ground, for example, they’re closely linked to the data-driven product range and the supply chain. And in future, customers will be able to access addi­tional product infor­mation from ESLs by means of NFC (near-field communication).

 

Electronic Shelf Labels

About xplace GmbH

xplace GmbH is the European market leader in inter­active customer infor­mation, kiosk tech­nology and digital signage at the POS. The company offers retailers and industry efficient tools for opti­mizing customer service at the POS and helping con­sumers decide what to purchase. Its solutions range from industry-specific products to inte­grated, cust­omized mul­tichannel solutions for digital in-store com­mu­ni­cation. Being a full-service provider, the company covers the entire value chain in-house. In addition to its head­quarters in Göt­tingen, xplace GmbH is rep­re­sented by sub­si­diaries, sales offices and part­nerships in nearly all European countries.

 

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