The hardware was provided by SES-imagotag. The new ESLs are distinguished by particularly good legibility thanks to LCD technology and the ‘paperlike’ technology used in e-book readers.
Electronic shelf labels are the quickest and simplest way of marking prices. Previously, whenever prices changed, a price label had to be printed out for each product, cut to size and mounted in a very time-consuming process. With ESLs, prices can be changed directly from the inventory management system. This eliminates the speed advantage which pure play e-retailers have had until now, giving staff more time to serve customers. Moreover, ESLs form the basis for other technologies: In the background, for example, they’re closely linked to the data-driven product range and the supply chain. And in future, customers will be able to access additional product information from ESLs by means of NFC (near-field communication).