Digital signage and especially in-store TV are an integral part of POS communication at the MediaMarktSaturn Retail Group. The group relies on xplace as experts for omnichannel retail at the POS when implementing its digitalisation projects. xplace' s content management system BEECEEN plays a vital part in this concept.
The MediaMarktSaturn Retail Group is represented in 13 European countries at around 1,000 locations with MediaMarkt or Saturn stores. The aim of the in-store TV concept is the reliable and targeted supply of all digital signage screens and, in addition, all TV screens with appealing and up-to-date content. First, the service provider must be able to realise large, international rollouts smoothly. At the same time, the content management system has to be efficient and needs to have a role and rights system that meets the requirements of an international company.
The digital signage projects at MSH have grown steadily over the years. One challenge are the diversity of the infrastructure in the individual countries and in the local stores. Also challenging is the continuous adaptation of the systems to the increased IT requirements. When it comes to expansions, conversions or restructuring of stores, xplace is a reliable partner for in-store TV and other digital signage systems at the POS. Further developments of the in-store TV and CMS solutions are individually adapted to the needs of the customer and are implemented in close co-operation.
The cooperation between xplace and MediaMarkt Saturn retail Group has grown continuously and fruitfully since 2002. For several years now, the content management has been changing over to xplace's own CMS, BEECEEN, in individual countries. Many of the Group's requirements were integrated and realised during the development of BEECEEN.
All MediaMarkt and Saturn stores outside Germany now have a digital signage system from xplace, in many countries in combination with the content management system BEECEEN. xplace acted as a full service provider for these projects. From conception, project management and rollout to support and comprehensive content services, the Göttingen-based company is a reliable partner of MSH.
