The goal of the new store concept is to optimise conversion through awareness and cross-channel tools and merge it to create a customer journey that is intermeshed both online and offline. (Previously, some retailers installed various digital touchpoints that still have to deliver the desired results as stand-alone solutions however. As part of the new overall concept, these touchpoints have now been scrutinised and supplemented by further solutions.)
In an invitation to tender, xplace was acquired as a partner to enhance and roll out the digitalisation concept. The concept includes software solutions from various providers, some of them small start-up companies. As an experienced systems integration house, xplace acts as a link here and can effectively contribute its experience in the integration and roll-out of start-up technologies.
- Consulting and project management
- Software and hardware customisations
- UX screen design
- Roll-out management and logistics
- Technical service and support; installation