INTERSPORT Digital is developing a comprehensive store concept where customers can experience smart innovations in interactive in-store communication. The campaigns span multiple communication channels and by doing so facilitate corporate branding throughout the entire customer journey. Packages are created for the retailers in the group that are based on this concept, which contain roll out-enabled tools to increase their conversion rates and awareness.
The requirement for the nationwide implementation of this digital concept now is to bring together the various software providers so that the selected touchpoints can be utilised purposefully. This task requires comprehensive know-how in integrating software applications, experience in roll-out management and effective and goal-oriented communication with all the project stakeholders. Technical service and support also needs to be guaranteed during operations.