Göttingen, Germany, 5 August 2019
A pilot project initiated by the system integrator xplace and Saturn addresses how information about customer behaviour in bricks-and-mortar retailing can improve service quality. The pilot is initially being run in the Saturn markets Berlin Schlossstraße, Alexanderplatz and Europa-Center.
The focus is on notebooks, i.e. products where an increased need for advice exists. If a customer in the Computer department pays a large amount of attention to a particular notebook, an automatic staff call is triggered over a smartwatch. This then allows the sales adviser to address the potential customer in a targeted manner and provide expert advice. This allows the need for advice to be recognised instantly and increases the chance of a conversion.