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Eyes firmly on the customer journey. Offline.

Tracking the Customer Journey with Instore Analytics

Sensors, cameras and other IoT devices help you get to know your customers better. The anonymous data recorded shows how many customers come to your store, how they move around and how they behave at the product shelf. Interconnected, this data provides a detailed picture of the customer journey. Accompany your customers at the POS and find out about their wishes.

Record and analyse data using IoT technologies

In-store analytics solutions provide insights into the customer journey at the point of sale. They provide classic in-store customer analyses, such as footfall rate and heat-mapping, and collect data on the length of stay, rate of return or search behaviour. Special cameras even recognise the gender, age group and mood of the customer. Digital product advice applications and innovative sensors can also track the interest in individual products.

In our approach we network data to map the entire customer journey at the POS. This provides you with a highly detailed picture of your target groups and the behaviour of your customers in the store. Linking visitor metrics and product interaction data with sales provides you with valuable information about the conversion rate. That enables you to meaure the success of shop-fitting concepts, advertising campaigns and individual products.

Instore analytics IoT-Technologien und Hardware

Innovations and start-up technologies

We keep a constant eye on current developments in the market setting: our innovations database contains all the relevant suppliers of IoT technologies to the retail trade. These also include promising start-up companies. We analyse and evaluate the providers' solutions and test them in specific applications or pilot projects.

Our range of services

Technology Consulting

We introduce you to IoT devices and innovative technologies for tracking customer behaviour. As a systems integrator, we provide you with manufacturer-independent and competent advice on GDPR-compliant solutions tailored to your individual application.

System integration and roll out

The system integration of hardware components into existing IT landscapes is one of our core competences. Using our own installation experts and worldwide service partners, we guarantee you a smooth roll-out process.

Mapping the customer journey

We connect the IoT technologies to our biscuit data platform via an API. An individually configurable dashboard allows you to link the touchpoints of a customer to create a full customer journey and conduct further analysis.

Your contact partner

Tobias has 10 years of experience as a project manager and consultant at xplace. He advises our customers on digitalisation, the customer journey and consumer insights at the POS.

Tobias Henning Consultant xplace

Tobias Henning
Consultant - Digital POS Transformation

workshop [at] xplace.de

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