In-store analytics solutions provide insights into the customer journey at the point of sale. They provide classic in-store customer analyses, such as footfall rate and heat-mapping, and collect data on the length of stay, rate of return or search behaviour. Special cameras even recognise the gender, age group and mood of the customer. Digital product advice applications and innovative sensors can also track the interest in individual products.

In our approach we network data to map the entire customer journey at the POS. This provides you with a highly detailed picture of your target groups and the behaviour of your customers in the store. Linking visitor metrics and product interaction data with sales provides you with valuable information about the conversion rate. That enables you to meaure the success of shop-fitting concepts, advertising campaigns and individual products.

We introduce you to IoT devices and innovative technologies for tracking customer behaviour. As a systems integrator, we provide you with manufacturer-independent and competent advice on GDPR-compliant solutions tailored to your individual application.

The system integration of hardware components into existing IT landscapes is one of our core competences. Using our own installation experts and worldwide service partners, we guarantee you a smooth roll-out process.

We connect the IoT technologies to our biscuit data platform via an API. An individually configurable dashboard allows you to link the touchpoints of a customer to create a full customer journey and conduct further analysis.