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POS conversion optimisation – end-to-end approach

conversion optimisation at the pos

When shopping, customers expect a seamless journey on both online and offline channels. At the POS, retailers have to offer added value that excels the convenience of e-commerce and focusses on consumer wishes. Successful retailers dovetail the shopping channels, creating an end-to-end customer journey.

1

Connecting online and offline touch-points

Consumers expect the same level of service from bricks-and-mortar retail outlets as from e-commerce: that means, a wide selection of products, a fast route to the right product and feedback from the consumer community. Plus, they expect an emotional experience from the brand that comes from trying, touching and testing. xplace digital touch-points transfer the benefits of e-commerce to bricks-and-mortar retail outlets and by doing to make real omni-channel possible. Emotional brand experiences, interactive solutions and new technologies provide a comprehensive in-store experience, from the moment the consumer enters the store to the checkout.

With more than 50 POS solutions, xplace covers all the relevant touch-points for digitalising the customer journey at the POS. These include digital signage, electronic price labels and digital product advice applications. Our own innovations and partnerships with start-up companies provide even further impetus.

2

Optimising sales conversion rates with innovative POS solutions

Digital solutions from xplace influence and control the customer journey at the POS. We design the individual end-to-end customer journey in partnership with our customers. We create an optimal approach to the consumer at all relevant touch-points. The result is a solid strategic base for improving conversion rates at the POS.

Use cases  demonstrate how we effectively we translate strategic goals into successful Omni-channel concepts:

 

xplace terminal Paul the robot

1. Enhanced shopping experience

WeView consumer reviews at the POS

2. E-commerce services at the POS

LInking electronic price labels and digital signage with artificial intelligence

3. AI-assisted promotion

Markenkommunikation mit Miele Washing Machine

4. Exciting brand communication

dynamische preisgestaltung mit elektronischen Preisschildern

5. Dynamic price management

3

Merging online and offline channels

Retailers often lack the complete picture of the customer journey, because relevant online and offline touch-points are not interlinked. The xplace POS data platform merges all touch-points into an end-to-end customer journey. By doing so, we create the technological basis for sustainable conversion rates optimisation at the POS.

xplace POS Data Platform
The xplace POS data platform interlinks online and offline touch-points and by doing so facilitates the analysis of the entire customer journey.

Collecting and merging analysis data on consumer behaviour allows us to identify in-store optimisation potential and provide recommendations for action. We use algorithms, artificial intelligence and machine learning  to process the analysed data and then it return to the output media.

What can we do for you?

Arrange a free kick-off meeting and find out more about innovative POS solutions for the end-to-end customer journey. We explain the principle of the xplace POS data platform and offer insights into the potentials to be gained from linking online and offline touch-points.

Your contact person
Marco Wassermann, xplace CEO and co-founder

Marco Wassermann
CEO and co-founder
workshop@xplace.de
+49.551 488 798 - 0

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