Consumers expect the same level of service from bricks-and-mortar retail outlets as from e-commerce: that means, a wide selection of products, a fast route to the right product and feedback from the consumer community. Plus, they expect an emotional experience from the brand that comes from trying, touching and testing. xplace digital touch-points transfer the benefits of e-commerce to bricks-and-mortar retail outlets and by doing to make real omni-channel possible. Emotional brand experiences, interactive solutions and new technologies provide a comprehensive in-store experience, from the moment the consumer enters the store to the checkout.
With more than 50 POS solutions, xplace covers all the relevant touch-points for digitalising the customer journey at the POS. These include digital signage, electronic price labels and digital product advice applications. Our own innovations and partnerships with start-up companies provide even further impetus.