The synchronisation of online and offline prices and simultaneous updates across all channels deliver a variety of advantages for customers and retailers. Rapidly changing online offerings can also be transferred to the POS. This reduces the number of purchases customers abandon, who always have the online price in view. The central control of all prices generates reliable data congruence between online store, cash register and shelf. Prices can be adjusted within seconds over the ERP system.
The use of dynamic pricing tools also reduces costs and by doing so increases profitability. The amount of work involved in updating prices is considerably reduced and the burden on staff significantly lessened. Links to additional product information or test videos over a QR code facilitate a cross-channel shopping experience and assist customers in making their purchasing decisions.