New technologies and emotional brand presentations inspire customers and create added value for online shopping. Our best practices show how xplace digital touch-points positively influence the customer journey at the POS and by doing so enhance sales conversion rates.
50% of online shoppers rely on recommendations from other customers. If customers also find these recommendations at the POS, they make a purchase decision based on trust.
Using our omnichannel retail platform biscuit, online ratings are displayed at the POS - on all digital output media. Customers can make a purchase decision based on the same information as online. This has a positive impact on product conversion.
Use product recommendations and top ratings in your in-store communication to support your campaigns. Displyed on all digital touchpoints along the customer journey in the store, they facilitate the purchase decision.
Customer reviews, product ratings and test videos have become an integral part of online business. In fact, they represent some of the most important factors for sales conversion rates. The start-up, weview GmbH, and xplace have developed a solution to deliver product test videos from online users to the POS. This allows the retailer to deliver the kind of product advice that customers know and value from e-commerce. This results in more customer satisfaction, fewer abandoned purchases and an increased sales conversion rate.
AI-controlled dynamic pricing combined with digital signage increases both customer retention and your earnings. This demonstrates our “strawberry case”:
With a customized interface provided by xplace, digital signage content is managed automatically depending on the price of a certain product. When the price of strawberries falls under a certain threshold, they are advertised on digital signage screens together with cake bases. When their price rises again, the digital signage content also changes, following the dynamic pricing arithmetic.
This is a project in cooperation with prudsys AG.
Which articles are particularly popular is not only apparent from the sales figures. Our fashion example shows how innovative technologies can be used to measure the product interest of customers:
The RFID tags attached to the garments record every fitting of the article in the changing room. This data is supplied by an RFID gate in the dressing area. It enables to determine the conversion - from product interest to purchase - at item level. Particularly popular garments from a region can then be recorded in each store and identified as a special highlight.
An interactive kiosk application assists Paul the robot at selected Saturn stores in Germany and Austria and provides information about product features and locations.
As a "digital receptionist", Paul says hello to customers, masters casual small talk and takes them directly to the product they are looking for. While Paul is on the move, customers can call up information about the product and its location on the kiosk touch screen. Project Paul shows how the interaction with digital systems contributes to a positive shopping experience and increases customer satisfaction.
The project was realised in cooperation with MediaSaturn N3xt.
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