Open up the data black box at the POS
Gain conversion insights and transfer the success of ecommerce
POS data and the knowledge about consumers are the new oil of retail. At the moment, real insights are coming from ecommerce alone. The true treasure of brick-and-mortar retail is still hidden in a black box. Retail should open up the data black box and win conversion insights. This works with a seamless customer journey online and offline and a strong customer focus.
Increase turnover and conversion
With conversion insights, retail and manufacturers can identify optimization potentials at the POS. They can then deduct recommended procedures for stock, staff and processes. The result is a sustainable increase in turnover and conversion.