Open up the data black box at the POS
Gain conversion insights and transfer the success of e-commerce
POS data and the knowledge about customers are the new oil of retail. At the moment, real insights are coming from e-commerce alone. The true treasure of brick-and-mortar retail is still hidden in a black box. Retail should open up the data black box and win conversion insights. This works with a seamless customer journey online and offline and a strong customer focus.
Increase turnover and conversion
With conversion insights, retailers and manufacturers can identify optimization potentials at the POS. They can then deduct procedure recommendations for stock, staff and processes. The result is a sustainable increase in turnover and conversion.