xplace and the music store Thomann have set themselves the goal of building the biggest & coolest music store in the world. xplace supported us professionally in all digital topics, such as ESL, product steles and LED technology. Together, we installed several LED walls on our sales floors to present customers with extended product information in a digital setting and to emotionally stimulate purchases. A professional, friendly and successful cooperation from start to finish.
The innovative multichannel communication and interactive digital signage technologies from xplace optimise the shopping experience at Musikhaus Thomann. We strengthen customer loyalty through digitally supported product advice and increase the interaction rate. People interested in music benefit from a comprehensive selection of first-class instruments as well as numerous test opportunities.
By integrating all essential digital signage functions, we transform every visit to Europe's largest music store into a unique experience. Our digital displays communicate and interact with customers, increase dwell time, acquire high-quality leads and generate sales.
The multimedia orchestra is controlled by our in-house content management system BEECEEN, which enables efficient and cost-effective playout of video and audio content.
xplace revolutionises customer communication at the point of sale.
Sonsors react to movements and thus activate the content and sound that appears on the LED tunnel. On the way to the Drums product world, visitors are enthralled by emotional, sensor-controlled audio and video content.
The three large LED walls are installed in the LED tunnel and the guitar section. As true multi-talents, they are used in a variety of ways - from customer attraction and sensor-controlled content to training purposes and presentations.
The panels are integrated in a custom-made format in the head area of the merchandise supports. They set the stage for the first-class instruments and offer the possibility for cross- and upselling presentations.
Visitors get full price transparency. Thanks to the cloud-based connection, prices are automatically adjusted in real time. This allows staff to devote their full attention to individual customer advice.
The digital stele is a real bridge builder between the online and offline world. On site: Instruments to touch. On the stele: online offers and more. Thanks to the touch app, consulting is child's play.
The physical merchandise displays are supplemented with displays showing the top 10 products in each category. The content is pulled from a shared product database. All data is updated in real time.