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Thomann Music Store Interactive Multi-channel communication in Europe's largest music store

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xplace and the music store Thomann have set themselves the goal of building the biggest & coolest music store in the world. xplace supported us professionally in all digital topics, such as ESL, product steles and LED technology. Together, we installed several LED walls on our sales floors to present customers with extended product information in a digital setting and to emotionally stimulate purchases. A professional, friendly and successful cooperation from start to finish.

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Special shopping experience. Digital signage must-haves for your store.

Thomann Project goals for the digital customer approach in Europe's largest music store

The innovative multichannel communication and interactive digital signage technologies from xplace optimise the shopping experience at Musikhaus Thomann. We strengthen customer loyalty through digitally supported product advice and increase the interaction rate. People interested in music benefit from a comprehensive selection of first-class instruments as well as numerous test opportunities.

By integrating all essential digital signage functions, we transform every visit to Europe's largest music store into a unique experience. Our digital displays communicate and interact with customers, increase dwell time, acquire high-quality leads and generate sales.

The multimedia orchestra is controlled by our in-house content management system BEECEEN, which enables efficient and cost-effective playout of video and audio content.

xplace revolutionises customer communication at the point of sale.

Which digital signage solutions have we implemented?

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