Miele Interactive store concept

With the Digital signage technology Thanks to xplace, the Miele Store becomes an interactive showcase for the brand. Customers are immersed in a digital advisory environment that encourages them to make a purchase. At the Miele Experience Centre, the products are displayed in their natural surroundings, ensuring they catch everyone’s eye. Our sales advisers can cater to each customer type individually. Thanks to the system operated by xplace, Content Management Systems We create not only visual but also auditory and atmospheric ‘wow’ effects. Premium locations in city centres? That’s no coincidence – it’s a strategy. We want to meet our premium customers right where they are. Whilst the shops are more compact, thanks to xplace they are now even smarter and more digital.