The goal of communicating our brand messages through special
To transport product experiences, xplace has implemented the virtual component innovatively and professionally.
With digital signage technology from xplace, the Miele store becomes an interactive stage for the brand. Customers are immersed in a digital world of advice that encourages them to buy. In the Miele Experience Centre, the products are displayed in their natural environment, attracting all eyes.
Our sales consultants can respond individually to each type of customer. Thanks to the content management system operated by xplace, we provide not only visual but also acoustic and atmospheric wow effects.
The premium location in the city centres? No coincidence, but strategy. We want to pick up premium customers directly where they move. The stores may be more compact, but thanks to xplace they are now even smarter and more digital.
The Ovenwall consists of three different original Miele ovens, each with three integrated touchscreens (oven door is replaced by transparent LCD display), combined in an interactive video wall.
On two transparent monitors (OLED panels), customers have a direct view of the original Miele washing machine elements. Touching the desired element activates the corresponding videos.
An RFID scanner solution is used at the Consumable Wall. The product is lifted and positioned on a designated area in front of the screen to present information interactively.
Specially developed for Miele built-in appliances and hobs to display product catalogues. By touching the built-in displays, stories are told, emotions are evoked and senses are activated.
Two LED walls were installed in the shop window, offering the opportunity to present the brand and the products and to enter into dialogue with passers-by before they even enter the store.