Goettingen, 29 January 2020
Retail Insights & Automation: xplace launches POS data platform biscuit
System integrator and specialist for POS digitalisation xplace has officially added the data platform biscuit to its portfolio. The data analysis and automation platform integrates various data sources and offers powerful evaluation and analysis features as well as AI-based campaigning. Thus, biscuit helps brick-and-mortar retailers to track and understand customer behaviour in the store and to improve conversion. The Goettingen-based company thus strengthens its main value proposition of transferring the benefits of e-commerce to the POS and provides customers with a flexible tool for the realisation of the smart store.