Efficient pricing with electronic price labels

Electronic price labels make sure that the right price appears on the right product with the right information. Changes in price are controlled automatically over an interface to the ERP system, special promotional prices are rolled out temporarily and automatically reset after the promotion has come to an end.

Consistent online and offline prices are an important factor in the seamless customer journey. Central management of prices creates reliable data congruence between the online store, cash register and shelf, and by doing so reduces the number of purchase cancellations of customers who always have their eye on the online price.

The use of digital price labels goes far beyond the use of traditional labels on shelving systems. Advances in technology and hardware are constantly expanding the portfolio of solutions available. Whether shelf label, screen overlay, software feature or digital poster – we can deliver a suitable digital pricing solution for virtually every requirement.

Digital pricing can also be used for articles such as smartphones, notebooks, tablets or TVs. In addition to the price, these digital price overlays also show extra product information. As part of product advice applications, the price overlays encourage customers to test the devices. The applications themselves protect against unauthorised access and changing passwords.

Services and features from e-commerce can also be implemented at the POS through integration of the ERP system, online shop, social media and other sources. Directly on the label, customers obtain further product information, ratings from the online shop or recommendations from other customers or employees.

biscuit campaign also enables the automatic display of relevant marketing messages that significantly improve conversion. Result: Sales uplifts and a faster ROI of the ESL rollout.

After the rollout, biscuit monitoring software provides practical support in the management of your electronic shelf labels. You receive status reports on connection, battery life or offline status of systems in the individual stores. The reporting is automatically sent to you by e-mail. In live mode you can conveniently see which information is currently being played out on the ESL. 

The software supports all market-leading manufacturers of electronic price tags, making you hardware-independent.

Our international, manufacturer-independent expertise places us in the perfect position to implement ESL solutions throughout the entire stationary retail sector. As an experienced full-service provider, we implement your projects in their entirety, ranging from the original concept to monitoring during ongoing operations. See how we successfully rolled out over 12 million labels in more 1,000 stores at Media Markt and Saturn.

Consulting

In close consultation with you, we analyse the current price labelling situation at your store and your existing IT landscape. In workshops, we develop business cases and possible solution scenarios.

Hardware

As a manufacturer-independent systems integration house, we offer you the best hardware for your requirements. We cooperate with all major producers of electronic price tags such as SoluM, SES-imagotag, Hanshow and Pricer.

Templating

Our Design team creates and integrates templates according to your requirements and personal branding. The data from your ERP or other systems is then automatically imported into them.

Interface software

Our software interface allows you to connect all your ERP systems. This controls prices and information from the ESL through one source and all the data being additionally stored in a software application. Our partner, BISON, supplies us with a software application for ESL management that easily and efficiently connects articles and digital price labels.

Installation and roll-out management

From the pilot to the retail space roll out ‒ we take over the management of your entire project. In doing so, we act as the central point of contact for all stakeholders. Our own service technicians and long-term service partners perform the installation on-site. We also train your staff in how to operate the system.

Monitoring and Support

Our Support team supports you in case of questions or problems. We provide on-site service to solve service incidents quickly. Our active monitoring service also delivers quick and easy troubleshooting. For example, we keep a constant and close eye on the battery life of the installed ESL and provide server updates.

Take advantage of the combined know-how of two specialists in electronic price labelling from the very first hour: we have been cooperating successfully on ESL projects with our strategic partner Bison Schweiz for years. Together, xplace and Bison offer a manufacturer and hardware independent service portfolio from concept, implementation and rollout to service and support. Bison's software solutions ensure the simple linking of electronic shelf labels and products. xplace integrates the ESL into existing IT environments and implements logistical and technical aspects of the rollout.