Efficient pricing with electronic price labels

Efficient pricing with electronic price labels

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Electronic price labels

Optimising conversions through cross-channel price management

The use of electronic shelf labels (ESL) allows you to centrally control all prices. This ensures reliable congruence of data between the online shop, shelf and cash register. Prices can be adjusted flexibly over the ERP system in a matter of seconds. ESL lower the cost of updating prices significantly, reduce sources of error and relieve staff of extra work.

Electronic price labels make sure that the right price appears on the right product with the right information. Changes in price are controlled automatically over an interface to the ERP system, special promotional prices are rolled out temporarily and automatically reset after the promotion has come to an end.

Consistent online and offline prices are an important factor in the seamless customer journey. Central management of prices creates reliable data congruence between the online store, cash register and shelf, and by doing so reduces the number of purchase cancellations of customers who always have their eye on the online price.


Elektronische Preisschilder Hardware

Diverse Technologies

The use of digital price labels goes far beyond the use of traditional labels on shelving systems. Advances in technology and hardware are constantly expanding the portfolio of solutions available. Whether shelf label, screen overlay, software feature or digital poster – we can deliver a suitable digital pricing solution for virtually every requirement.

More usage options

Digital pricing can also be used for articles such as smartphones, notebooks, tablets or TVs. In addition to the price, these digital price overlays also show extra product information. As part of product advice applications, the price overlays encourage customers to test the devices. The applications themselves protect against unauthorised access and changing passwords.

Make the most of digital price labelling with biscuit

The benefits of e-commerce at the POS

biscuit campaign

Services and features from e-commerce can also be implemented at the POS through integration of the ERP system, online shop, social media and other sources. Directly on the label, customers obtain further product information, ratings from the online shop or recommendations from other customers or employees.

biscuit campaign also enables the automatic display of relevant marketing messages that significantly improve conversion. Result: Sales uplifts and a faster ROI of the ESL rollout.

Centrally manage ESL with biscuit monitoring

biscuit monitoring

After the rollout, biscuit monitoring software provides practical support in the management of your electronic shelf labels. You receive status reports on connection, battery life or offline status of systems in the individual stores. The reporting is automatically sent to you by e-mail. In live mode you can conveniently see which information is currently being played out on the ESL. 

The software supports all market-leading manufacturers of electronic price tags, making you hardware-independent.

Our goal is to offer the best possible service. Precise and current prices plus product information are indispensable. Thanks to our permanent partner, xplace, we could realise our ESL project in the record time of three months in 30 Media Markt stores in Russia.

Dirk Schröder, Head of Sales Media Markt Russia

Our range of services

Our international, manufacturer-independent expertise places us in the perfect position to implement ESL solutions throughout the entire stationary retail sector. As an experienced full-service provider, we implement your projects in their entirety, ranging from the original concept to monitoring during ongoing operations. See how we successfully rolled out over 12 million labels in more 1,000 stores at Media Markt and Saturn.


In close consultation with you, we analyse the current price labelling situation at your store and your existing IT landscape. In workshops, we develop business cases and possible solution scenarios.


As a manufacturer-independent systems integration house, we offer you the best hardware for your requirements. We cooperate with all major producers of electronic price tags such as SoluM, SES-imagotag, Hanshow and Pricer.


Our Design team creates and integrates templates according to your requirements and personal branding. The data from your ERP or other systems is then automatically imported into them.

Interface software

Our software interface allows you to connect all your ERP systems. This controls prices and information from the ESL through one source and all the data being additionally stored in a software application. Our partner, BISON, supplies us with a software application for ESL management that easily and efficiently connects articles and digital price labels.

Installation and roll-out management

    From the pilot to the retail space roll out ‒ we take over the management of your entire project. In doing so, we act as the central point of contact for all stakeholders. Our own service technicians and long-term service partners perform the installation on-site. We also train your staff in how to operate the system.

    Monitoring and Support

    Our Support team supports you in case of questions or problems. We provide on-site service to solve service incidents quickly. Our active monitoring service also delivers quick and easy troubleshooting. For example, we keep a constant and close eye on the battery life of the installed ESL and provide server updates.

    A powerful partnership for one-stop manufacturer independent ESL projects

    Take advantage of the combined know-how of two specialists in electronic price labelling from the very first hour: we have been cooperating successfully on ESL projects with our strategic partner Bison Schweiz for years. Together, xplace and Bison offer a manufacturer and hardware independent service portfolio from concept, implementation and rollout to service and support. Bison's software solutions ensure the simple linking of electronic shelf labels and products. xplace integrates the ESL into existing IT environments and implements logistical and technical aspects of the rollout.

    strategic partners xplace and Bison

    Selected concepts

    ESL-Rollout Media Saturn

    World's largest ESL roll out for MSH

    xplace complements the innovative technology with soft- and hardware solutions and installs 12 million electronic price labels.


    ESL: More than just a process optimiser

    Learn how to use ESL effectively to deliver the benefits of e-commerce to the point of sale in our webinar (in German).

    ESL at WMF store

    ESL rollout at WMF

    ESLs support the high-quality brand image of WMF. xplace realises the rollout of 100,000 labels in 120 shops and connects ERP and web shop.

    Selected customers

    references for elctronic und digital price tags

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    Digital price tags for your sales promotion. How? We will tell you free of costs.

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    Your contact partner

    Christian has profound experience with international digitalisation projects in the retail industries. He advises retailers and manufacturers on the design and implementation of their strategies.

    xplace Website Portrait Christian Flohr

    Christian Flohr
    Head of Sales
    sales [at] xplace.de
    +49 55 14 88 79 80

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