The use of electronic shelf labels (ESL) allows you to centrally control all prices. This ensures reliable congruence of data between the online shop, shelf and cash register. Prices can be adjusted flexibly over the ERP system in a matter of seconds. ESL lower the cost of updating prices significantly, reduce sources of error and relieve staff of extra work.
Electronic price labels make sure that the right price appears on the right product with the right information. Changes in price are controlled automatically over an interface to the ERP system, special promotional prices are rolled out temporarily and automatically reset after the promotion has come to an end.
Consistent online and offline prices are an important factor in the seamless customer journey. Central management of prices creates reliable data congruence between the online store, cash register and shelf, and by doing so reduces the number of purchase cancellations of customers who always have their eye on the online price.